The out-of-date logo.
Tim Hortons is a Canadian fast-food restaurant with many followers of its cult. Every day customers are drawn back to the sacred franchises to partake of a communion of coffee and a doughnut, the greasier the better. But the coffee at McDonalds is proven to be better, but is much less consistent. Even non-coffee drinkers are drawn in, with hot chocolate and breakfast sandwiches, and converted.